The Funnel Is Not Flat: Designing Creative For Multi-Persona Journeys

Treating creative as a sequenced portfolio, mapped to how different audiences think and decide, is one of the most powerful ...

Travel Enthusiast Reveals the Simple Hotel Trick That Saves Her 'Hundreds of Dollars' Every Single Stay

A frequent traveler is sharing the one trick she says saves her “hundreds of dollars” in food and free upgrades every time ...

N.B. Premier Susan Holt has ‘empathy guidelines’ for senior staff, officials

Instructions given to Susan Holt's staff reveal efforts to present a kinder, gentler premier. A document obtained through a right to information request by CBC News instructs staff to use “an ...

Update: Flood advisory affecting Delta until Thursday night caused by prolonged downpours

Delta is under an updated flood advisory which was issued by the National Weather Service on Wednesday at 9:45 p.m. The ...

How to integrate email and SMS for maximum engagement

Learn how to coordinate email and SMS campaigns for small businesses by using each platform effectively and automating with ...
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I automated my entire Linux desktop — and I didn’t have to touch the terminal once

Launch AutoKey and navigate New>Script to create a blank text-based script in the left panel. I then used Open URL actions ...

Cut from the same Austrian mold: How Vancouver's original SkyTrain stations followed Vienna U-Bahn's design templates

The original stations on SkyTrain's Expo Line, built in the early 1980s, were designed by the same Austrian architects behind Vienna U-Bahn.