Sponsored Content Quality Control and Check. How can firms check if an influencer is someone they should be working with?

Google vs. ChatGPT for AI shopping help; how Disney’s OpenAI deal helps brand marketing; holiday AI fails from McDonald’s and ...

These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...

Improve your marketing and sales writing with this five-minute cognitive empathy tool that reveals reader needs, removes ...

As we head into 2026, four fundamental shifts will separate the brands that cut through the "AI slop" from those that just contribute to it.

A new kind of disruption is unfolding within marketing departments, and it is not coming from a trend or a flashy campaign.

The changing search and discovery landscape looms large in marketing trends for 2026. Our experts talk about what marketers ...

Influencer marketing is now a $24 billion industry. Yet CMOs face a paradox: Influencer marketing is booming, but trust is eroding. One study shows that while 88% of consumers say authenticity matters ...

IT is now a few days after Christmas, but because this has become something of a tradition for PR Matters, let me hold on to ...

Artificial Intelligence is opening up new opportunities and it's the best time make money with AI. Find the 8 best ways to earn money using AI tools.

Content strategy is your single most important tool for bringing your company's unique value into every buyer and customer interaction. But most companies do not do content strategy well. Many ...

Dr. Alaina Leverenz from Columbia College’s Robert W. Plaster School of Business offers tips for using AI for digital ...