What makes you pick up a book you’ve never heard of? Is it the title, the author’s name, or the promise of an intriguing story? More often than not, it’s the cover—a single image that has the power to ...

Forbes contributors publish independent expert analyses and insights. I write about the future of books and the business of storytelling. This article is more than 6 years old. Hiring a general ...

Opinions expressed by Entrepreneur contributors are their own. Cover design personalization may be the next frontier as books evolve across digital, print and audio. If you want to write a book, you ...