Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I ...

Learn the core practice of dividing a broad market into distinct subsets of consumers based on shared characteristics.

In today's data-rich environment, business are always looking for a way to capitalize on available data for new insights and ...

PROVO, Utah — It's a case that tests the boundaries of religious freedom. Prosecutors in Utah County say the founder of Singularism, where they use psilocybin or magic mushrooms in their services, is ...