FAO Schwarz is getting into data; ChatGPT is better at driving traffic than we thought; and Honey’s bad behavior might go ...

EU's Digital Markets Act (DMA) and the subsequent rollout of Google Consent Mode v2 (GCMv2), privacy compliance ceased to be ...

A balanced approach using Standard Shopping delivers cleaner traffic and steadier ROAS while letting Performance Max operate where it performs best.

The transition from brick-and-mortar retail to digital ecommerce has generated a deluge of online customer engagement for ...

Google is willing to cough up more advertising data to publishers to address concerns about its illegal monopoly over digital advertising technology, a top executive at the search giant said Tuesday.

The Justice Department last week sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve ...

Google Ads take over most of the decision-making process, including where to place ads and what to bid, and is most often used by smaller companies. While Brinkema’s April opinion rejected the ...

Google Ads rolled out a diagnostics tool to help advertisers spot issues with shopping cart data tied to conversions. The tool appeared in accounts, following an initial mention on a Google help page ...

Google's new tool flags issues in product-level conversion tracking so advertisers can fix errors before they impact performance. Google rolled out a “Conversions with cart data diagnostics” tool to ...

Google is notifying some advertisers that they do not comply with Google's EU User Consent Policy, i.e. Consent Mode v2 and that as of July 21st and will turn off personalized and non-personalized ads ...