Retail giant Walmart is embracing technology to improve the customer experience, increase efficiencies, and save money. See ...

EU's Digital Markets Act (DMA) and the subsequent rollout of Google Consent Mode v2 (GCMv2), privacy compliance ceased to be ...

Build a leaner tech stack than your rivals to keep margins high and react faster to new fashion trends. Follow a stage-based ...

Physical retail is more vital than ever, but its role has evolved. Today’s customers don’t just visit stores to buy—they come ...

Google added native location targeting controls to Demand Gen campaigns, giving advertisers more precise geo-targeting.

What’s often misunderstood about Google’s incrementality testing and how Bayesian models use probability to guide better ...

Google-engaged audiences demonstrate where Google-owned traffic delivers higher match rates, stronger remarketing performance ...

If your grocery bill feels unpredictable lately, it may not be just inflation at work. A new investigation suggests that some ...

Instacart will no longer let retailers use its AI-driven software to run price tests following criticism over different ...

Discover the best marketing automation tools for enterprises in 2025 that leverage AI, streamline workflows, and enhance customer engagement. Explore our comprehensive guide to optimize your marketing ...

Learn how to optimize conversion rate, average order value, and cart abandonment to drive sustainable ecommerce growth.