Google Ads scripts quietly prevent overspend, tracking failures, and performance leaks that automation and Smart Bidding ...

Google’s AI bidding can scale spend while eroding efficiency. Learn where to intervene to protect PPC performance.

Broad match is becoming the default because Google wants Search to run on systems, not keyword spreadsheets. That does not ...

Google-engaged audiences demonstrate where Google-owned traffic delivers higher match rates, stronger remarketing performance ...

Facebook can offer advantages that will still likely make it a dominant advertising platform in 2026—but you have to know how ...

The real opportunity of AI is not in automating every task, but in using it to make sense of the data you already have.

Shares of Zillow and rival home listing companies fell Monday after Google began testing new home advertising features in ...

Google Pay on Wednesday announced new updates in the payment app for Indian users which includes introduction of a new Axis ...

AI shopping agents are breaking the attribution loop. Marketers must ensure AI is aware of their brand and track how that ...

Shares of Meta Platforms ( META +0.52%) have advanced 13% year to date, bringing its market value to $1.6 trillion. Meanwhile, shares of Google parent Alphabet ( GOOGL +1.48%) ( GOOG +1.40%) have ...