Increasingly-sophisticated AI tools are driving a renewed focus on dynamic creative optimisation, as marketers look to further leverage their datasets. To that end, in this contributed article, John ...

NEW YORK—Samsung Ads has debuted a new interactive advertising format, Creative Canvas, that helps automate and deliver interactive ads. That makes Samsung Electronics the first television ...

The guidelines, which span addressable types, creative format, creative length and more, come as addressable TV advertising is expected to generate U.S. $7.5 billion dollars globally this year.

I have this love/hate relationship with format wars. No, it’s not reality television versus talk shows, or Top 40 radio against “the best of the ’80s—and more!” The wars I’m thinking about pit ...

Abhay Parasnis, Adobe's executive vice president and CTO, took the stage during the Apple WWDC 2018 keynote to discuss how Adobe will be working with Apple on AR. The USDZ file format, which was ...

Samsung Ads, the advanced advertising division of Samsung Electronics, is launching a new interactive advertising format for advertisers called Creative Canvas. The new creative suite, already ...