If you find yourself trying to break down the key elements of a perfect play, you need look no further than the Greeks! Aristotle's analysis of drama in his work Poetics identifies six key elements ...

Today’s consumer suffers from information saturation, including branding overload. Whether people are watching television, using their computers or surfing on their smartphones, digital content ...

Creating a captivating story involves a delicate balance of creativity and technique. Antonya Nelson’s nine-step guide offers a structured approach to storytelling, allowing writers to craft ...

Everyone has a personal story to tell. Some people are just better than others at telling those stories. Learning to craft and share an origin story is a valuable communication skill that every ...

The only way you’re going to be able to successfully write a screenplay is if you know the key terms of the profession like the back of your hand. There are two concepts that are often seen as ...