Marketers are rediscovering the power of physical experiences, from in-person events to printed catalogs and magazines, as a way to build deeper connections with audiences fatigued by digital-only ...

Direct mail is a powerful but underutilized tool that you should consider adding to your marketing strategy. It’s seeing remarkable results because customers’ mailboxes aren’t crowded, physical mail ...

What was once one of the most popular ways of shopping is remembered each year on August 18th as it is National Mail Order Catalog Day. 1498 – Aldus Pius Manutius publishes the first catalog ever.

(CNN) — Here’s a look at the life of author, television personality and entrepreneur, Martha Stewart. 1987 – Is appointed K-Mart’s lifestyle consultant. 1991 – Time Inc. begins publishing the Martha ...

In an age of telehealth appointments and full digital inboxes, an old-school marketing tactic is making a surprising impact in the healthcare marketing industry: direct mail. According to recent ...

It’s time to look at the precursor to email and just about every digital channel — good, old-fashioned direct mail. Younger consumers in particular prefer the channel, according to State of Direct ...

It’s a time of real change for the mailing industry. The USPS is evolving, postage rates are rising and marketers are at the crossroads of major decisions. With new cost considerations and shifting ...

Keep up with everything happening in The Commons by signing up for the Chronicle’s Philanthropy Today newsletter or our weekly Commons LinkedIn newsletter. This essay was originally published in the ...

People are increasingly wary of digital, so optimize your presence there without spending more. Trust in print advertising remains high, and big brands are leveraging this with increased print ...

Publishers Clearing House, the sweepstakes company known for showing up at people’s homes to present winners with larger-than-life checks, has filed for Chapter 11 bankruptcy. According to court ...