Like the engine in your car, your legs have an ideal operating temperature—you don’t need to track a precise number of degrees Fahrenheit, but common sense dictates you shouldn't rev your engine to ...

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In the early 2000s, when the Direct Shift Gearbox (DSG) debuted, there was a problem that many drivers faced when buying a new car. Conventional automatics were smooth, but they weren't efficient, and ...

If you want a real-world, PhD-level education in logo design, stop browsing Pinterest trends and start studying Toyota. The Toyota logo design isn't just a “good logo.” It's a relentless, ...

The Coca-Cola logo is likely the most valuable handwriting in history. But its success isn't magic. It’s the product of a few brutally simple principles that most businesses are too impatient to ...

Can you chip in? As an independent nonprofit, the Internet Archive is fighting for universal access to quality information. We build and maintain all our own systems, but we don’t charge for access, ...