Customer segmentation is one of the most powerful strategies in ecommerce, but it’s also one of the most misunderstood.

Digital marketing strategies that use multiple channels and layers of data offer a structured way to find, qualify, and ...

Not all clicks are equal. A repeat buyer, a first-time visitor and a lapsed customer should be treated differently.

As a successful Creative Director at Inkbot Design, I've seen firsthand the immense impact effective market segmentation can have on a business. It's a powerful strategy that can unlock new growth ...

In today’s competitive market, companies must rethink how they connect with customers. Market segmentation—the practice of dividing a broad market into subgroups based onshared characteristics—has ...

Customer segmentation and personalization have moved from the margins to the center of modern marketing strategy. As businesses rely more heavily on digital channels to engage audiences, the ability ...

The Black Friday Cyber Monday (BFCM) weekend is prime time for ecommerce businesses. But Black Friday is the day with the highest number of emails sent all year. And with fierce competition from ...

Smarter segmentation starts now. AI connects scattered customer data to allow more precise, real-time audience targeting across every channel. Online meets offline. Linking digital behavior with ...

This dbt package provides a materialization that segments customers or any other entities. It builds SQL or Python (Snowpark) transformation from SQL dbt model. Basically, you provide your own custom ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...