Megan Cerullo is a New York-based reporter for CBS MoneyWatch covering small business, workplace, health care, consumer spending and personal finance topics. She regularly appears on CBS News 24/7 to ...

Walmart's new "Who Knew?" campaign, starring Walton Goggins, aims to revamp its image as a digitally advanced retailer. The humorous ad highlights vast online inventory and express delivery. Its ...

Walmart hopes customers see its next ad campaign as something more along the lines of a TV series rather than a TV commercial. “The holidays are an incredibly busy time of year for people and an ...

Walmart’s ad business is starting to click. The company generated $4.4 billion in global ad revenue in 2024, up 27% year-over-year, the company disclosed in its latest earnings report on Thursday.

Walmart’s advertising ambitions are growing. So it bought a TV manufacturer. On Tuesday, Walmart announced its acquisition of the smart TV maker Vizio for a grand total of $2.3 billion. Why? To boost ...

Walmart announced an agreement to buy Vizio today. Irvine, California-based Vizio is best known for lower-priced TVs, but its real value to Walmart is its advertising business and access to user data.