Most people are well tuned in to the fact that their bodies can get worn out from too much exercise. However, generally, it does not seem that people think of the brain in the same way. But they ...

In a consumer economy where affinity groups are increasingly discrete and harder to target efficiently, and machine learning is tapping into the power of each shopper’s data, the retail industry faces ...

Packaging shapes consumers’ split-second decisions by conveying quality, usability, brand values and sustainability while protecting the product.

SAN RAMON, Calif.--(BUSINESS WIRE)--A new survey commissioned by Reputation, the global leader in reputation performance management, reveals that online reviews have become one of the most influential ...

Forbes contributors publish independent expert analyses and insights. Dr. Liz Thach writes about wine business and wine lifestyle. With wine sales starting to flatten globally, it is useful to ...

CHICAGO--(BUSINESS WIRE)--A recent survey conducted by R.R. Donnelley & Sons Company (RRD) found that consumers across key demographic groups have reached a breaking point, and are shifting their ...

Money isn’t the only thing that makes the world go ‘round. There are many reasons why consumers choose the products they buy and the brands they buy them from. Certainly, the price is high among them.