Packaging shapes consumers’ split-second decisions by conveying quality, usability, brand values and sustainability while protecting the product.

GLP-1 drugs and “multi-sensory indulgence” are among the forces set to influence what consumers buy next year, according to ...

Discover how Freudian motivation theory impacts investor behavior, drawing on unconscious desires and motives for informed financial decisions.

CDK study finds EV buyer confidence remains high even as overall consideration drops, offering dealers insights into sales & ...

New research shows that buying second-hand gifts is typically a thoughtful, intentional decision rather than an impulsive one ...