Discover the social commerce trends of 2026. See how TikTok & Instagram are driving $6.2T in revenue through seamless, in-app ...

Discover the income effect and price effect differences to better understand demand changes in economics. Learn how these concepts affect financial analysis.

Amazon is realigning its priorities as consumers change the way they shop. Amazon has been doubling down on its grocery business amid tough competition. The online retail giant has pulled the plug on ...

A new trend has emerged, and Target is doing its best to get ahead of it. Target has traditionally focused on trendy inventory and partner brands rather than affordability. Consumers are cutting back ...

Last year, AI clearly moved from novelty to expectation. Hyper-personalisation ceased to be optional and became a competitive baseline, brands that failed here struggled to retain relevance. Studies ...

Consumer sentiment has fallen and layoffs are rising, yet U.S. shoppers have fueled solid retail sales growth and turned out in large numbers during the five-day stretch from Thanksgiving Day through ...

Over the past several years, there have been exponential, wide-ranging changes across the internet. As new technological tools such as AI, cryptocurrency, and beyond continue to expand, how general ...

Over the past 20 years, e-commerce has fully transitioned from being a secondary channel of shopping to an embedded aspect of daily life in the marketplace. The expansion of e-commerce is driven by ...

While blockbuster drug innovations have changed health outcomes for decades, we’re now seeing signs that GLP-1 medications like Ozempic and Wegovy may be changing something broader: the consumer ...

As we enter the second half of this decade, consumer behavior continues to shift rapidly. There are many factors at play from rising consumer costs to higher digital engagement to an increased demand ...

In the hustle and bustle of today’s marketplace, personalization is your secret weapon to make meaningful connections with your consumers. Doing so effectively requires understanding who you’re trying ...

How consumer trust in AI marketing is shaped by culture, transparency, and emotion, and what brands need to get right in different markets. This edited excerpt is from Ethical AI in Marketing by ...