To explore into this continuing evolution, I spoke to experts in design, branding and marketing across the creative ...

Xiaomi is launching the 17 Ultra this week, and the company has also explained why the phone is arriving earlier than its predecessor. Now, we finally have a proper look at the device itself, thanks ...

Your logo doesn't matter nearly as much as you think it does. People love to romanticise logos. They spin yarns about hidden meanings, golden ratios, and million-dollar napkins. It's mostly rubbish. A ...

The best construction logos are strategic assets that build trust by conveying strength, precision, and stability, moving beyond industry clichés like generic rooftops and hammers. Leading examples ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min The Boring Co. is pursuing plans ...

EXCLUSIVE: Channel 4 has ordered what is certain to be a controversial documentary that analyzes a sample of Adolf Hitler’s DNA. Blink Films is making Hitler’s DNA: Blueprint of a Dictator. Blink has ...

Cracker Barrel has cut ties with the design firm that created its controversial new logo and redesigned restaurants. The restaurant chain started implementing the changes but quickly reversed course ...

After introducing for Google Search in May, the gradient ‘G’ icon will now be used across the company. Initially, that G icon where the four colors bleed into each other was just for Search. The ...

Today, Coca-Cola has one of the most iconic brand identities in the world—so iconic, in fact, that one 2010s study found that “Coca‑Cola” is the second‑most widely understood term in the world after ...

The branding, revealed at a press conference on September 4, includes an official logo for the city, a wordmark, and a set of guidelines for how Austin’s government will show up online. It was ...

Like its namesake barrels that transported soda crackers until boxes replaced them, Cracker Barrel needed to change. The restaurant chain’s new CEO, Julie Felss Masino, laid out the argument to ...