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Fundamentally, brands help people make choices — and that’s true whether we’re talking about products, objects, or humans. When it comes to personal brands, those choices may involve high-stakes ...

Buying winter clothing can be a major investment, and it’s important to choose clothing that fits well, performs well ...

This Kansas City apparel designer loves everything Black so he started putting that love on T-shirts and they sold ...

As people spend increasing time engaging with creators, these internet stars are taking center stage in marketing-and their influence on brand strategy, storytelling, and consumer engagement is ...

Branding might not be your first priority, but neglecting it can hurt your startup. A strong brand identity early on sets the stage for marketing success. Building a strong brand identity early on ...

Move over skinny jeans and side parts! When it comes to clothing brands, Millennials have their own unique style. Some brands just don’t quite hit the spot with this generation. Today, we’re exploring ...

Coming of age in an era of rebellion and change, baby boomers’ wardrobes reflect a sense of non-conformity and originality. Donning denim or diamonds, each ensemble celebrates self-expression, proving ...

A St. Louis-based clothing brand has announced the upcoming closure of its Mall of America store. The Normal Brand said in an ...