Big data is generally unorganized and needs manipulation to be readable. Small data is collected internally or externally and is easier to interpret. Both are useful for any organization, depending on ...

In the past 10 years, the focus of data has been on amassing and storing: the more data collected, the better. But while we all became expert data gatherers, what we actually ended up with was a glut ...

One of the most attractive parts of digital marketing is the built-in focus on data. If a tactic tends to have positive data around it, it’s easier to adopt. Likewise, if a tactic hasn’t been proven, ...