How Bayesian testing lets Google measure incrementality with $5,000

What’s often misunderstood about Google’s incrementality testing and how Bayesian models use probability to guide better ...
Investopedia

Understanding Prior Probability in Bayesian Statistics

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...
Investopedia

Understanding Value: Key Concepts in Business and Finance

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...
Nature

Bayesian inference articles from across Nature Portfolio

Bayesian inference is a statistical method of inductive reasoning based on the reassessment of competing hypotheses in the presence of new evidence. Conceptually similar to the scientific method ...
Nature

Machine learning articles from across Nature Portfolio

Machine learning is the ability of a machine to improve its performance based on previous results. Machine learning methods enable computers to learn without being explicitly programmed and have ...