How Bayesian testing lets Google measure incrementality with $5,000

What’s often misunderstood about Google’s incrementality testing and how Bayesian models use probability to guide better ...
Investopedia

Understanding Prior Probability in Bayesian Statistics

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...
NFL

NFL playoff picture: Postseason probabilities entering Week 13 of the 2025 season

The Cowboys only have one game left against a team currently above them in the NFC standings (Detroit in Week 14), limiting their opportunities to gain immediate ground in the wild-card race. But IF ...
Investopedia

Understanding Subjective Probability: Definitions and Examples

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...
ESPN

2025 NFL playoff picture: AFC, NFC seed projections, chances

The 2025 NFL season is almost over, and the playoff picture and the road to Super Bowl LX are starting to come into view. Which teams have the best chances to make the 14-team field? Who has already ...