The fifth edition of the Superpowers Index draws on more than 6,000 B2B decision-maker interviews in 2025, analysing buyer ...

While nearly two-thirds of buyers said influencers played a role in their most recent purchase, only 42% of marketers ...

In a world with information at everyone’s fingertips, trust is the deciding factor between a lost opportunity and a closed ...

Visa Inc. (NYSE: V) announced a milestone in the evolution of AI-powered commerce: "hundreds of secure, agent-initiated ...

The B2B sales playbook that worked for decades is colliding with a fundamental shift in buyer demographics—and losing. For this reason, ZoomInfo examined how companies are adapting to the preferences ...

For years, B2B brands invested more in sales and product than in brand marketing. The conventional wisdom was that superior specs and personal relationships would win the day. Today, however, it's ...

B2B Marketing Decision Makers Betting on a Mix of Traditional & New Marketing Strategies to Win in 2026 According to Madison Logic Survey Nearly Half of B2B Marketing Leaders are Prioritizing Customer ...

While the broader market has been under pressure, Cupid (NSE: CUPID) has quietly moved in the opposite direction - higher, ...

Packaging shapes consumers’ split-second decisions by conveying quality, usability, brand values and sustainability while protecting the product.

In a first for the EEMEA region, First Abu Dhabi Bank (FAB) and Mastercard have officially launched Mastercard’s proprietary ...