At one point the television was the closest thing to making viewers feel they were physically experiencing something from their couch. Today augmented reality has given companies the ability to put to ...

Augmented reality is often used to enhance a customer experience in a store as is evident in the appended video. Using AR technology the customer in the video is able to see how she looks in many ...

What is augmented reality used for? Augmented reality can be used for a lot of different purposes. You can enrich daily activities or innovate your services as an entrepreneur. Augmented reality, or ...

Augmented reality and virtual reality technology have an almost limitless potential. They can start new categories – holographic meetings, anyone? – or add a new dimension to established categories.

One technology that holds tremendous promise for transforming the way we work is augmented reality (AR). By overlaying digital information on a user’s view of the real world, AR has the potential to ...

That’s kind of what augmented reality, or AR, is all about. It’s not about escaping to a totally new digital place like ...

There's one technology that excites Apple CEO Tim Cook more than others: augmented reality, or software that lets you see virtual objects in the real world, either through a smartphone's camera or one ...

Download this free collection of case studies to learn how top B2B brands are deploying virtual and augmented reality in marketing to great effect B2B marketing has been talking about the ...