Amazon, the third-largest digital advertising platform behind Alphabet and Meta, is extending its ad technology to other retailers – a move that could significantly reshape the retail media landscape.

From nailing your buyer persona, optimizing your listing and boosting Amazon PPC ROAS, ChatGPT significantly benefits Amazon sellers. Subject matter expertise becomes instantaneous if you use these ...

Amazon has abruptly exited Google Shopping ad auctions, a move with significant implications for Alphabet’s ad revenue and retail advertisers worldwide. Mike Ryan, Head of Ecommerce Insights at SMEC, ...

For e-commerce stores, effective pay-per-click management is the key to making ads profitable and staying competitive. Over the years, I've helped e-commerce brands of all sizes run successful PPC ...