Advertisers and analysts lay out where Amazon's headed next and the risks to its growth.

Paramount+ is the next streaming service to get a price increase, following HBO Max, Disney+, Peacock, and more. Here's how ...

Samsung Ads, which is the TV advertising division of Samsung Electronics, has announced a new partnership with Amazon ...

When the company launched Carrot Ads in March 2022, powering retail media networks on other e-commerce sites, it was years ...

Most people tend not to notice these incremental increases, which is how it works. At some point, you’ll be paying twice as ...

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Amazon has reorganized the ways that advertisers access its ecosystem. On Tuesday, the company introduced a unified Campaign Manager that combines Amazon DSP and Ads Console into one media-buying tool ...

Amazon is letting advertisers get their audio spots in front of more ears through an expanded pact with iHeartMedia for programmatic ads. Under the deal, users of the Amazon DSP (demand side platform) ...

Spotify competes directly with Amazon Music for subscribers and ad dollars — but now Spotify is teaming up with a different division of the ecommerce giant in an effort to amp up programmatic ...

Amazon Ads is consolidating power across retail and connected TV. Independent demand-side platforms like The Trade Desk could face increasing pressure. Even Alphabet and Meta aren’t immune to Amazon's ...

Sellers can now interact with an AI chatbot to generate ads that match their branding. Sellers can now interact with an AI chatbot to generate ads that match their branding. is a news writer who ...

Amazon and Netflix are teaming up to provide advertisers with the option to buy the streamer’s inventory programmatically through the tech giant’s demand-side platform (DSP). The offering will be ...