Advertisers and analysts lay out where Amazon's headed next and the risks to its growth.

Amazon's ad spending on its retail business has increased 70% year-over-year since May, according to data from MediaRadar.

For years, Amazon's (NASDAQ: AMZN) story has centered on e-commerce and cloud computing. But another engine is gaining speed — one that's high-margin, fast-growing and still underappreciated. That's ...

Amazon (NASDAQ: AMZN) has been a poor stock to own in 2025. The stock is essentially flat for the year, which is ...

For a stock that has crushed the market historically, it's hard for investors to see Amazon's shares perform poorly.

Unlike its Big Tech peers, Amazon’s advertising revenue claims only a small share of total company earnings. Paid search formats remain the core of Amazon’s ad offering, but the company has achieved ...

Samsung Ads, which is the TV advertising division of Samsung Electronics, has announced a new partnership with Amazon ...

Advertising on Amazon is getting more complex, with an ever-growing list of targeting options. At the core of it all? Match types. Understanding how they work is essential to making your ad spend ...

An ad in Poland for Amazon Prime Video and its video game adaptation "Fallout." Jakub Porzycki/NurPhoto via Getty Images Amazon says advertising on Prime Video now reaches 315 monthly viewers, up from ...