Twenty-five years ago, Google launched a modest advertising product that would evolve into one of the most influential tools in digital marketing. Back then, it was called Google AdWords; today, it is ...

Discover Google's success through innovation, strategic product prototypes, and monetizing search engines via Google Ads, ...

Keyword research is one of the most important tasks for both SEOs and paid search practitioners. While there are plenty of robust tools on the market, Google Ads Keyword Planner is a great, free ...

As traditional advertising channels have declined, online advertising has increased exponentially. However, the methods used to sell and place online advertising (bidding for keywords), together with ...

As traditional advertising channels have declined, online advertising has increased exponentially. However, the methods used to sell and place online advertising (bidding for keywords), together with ...

Morgan & Morgan sued the Morgan Law Group and Thomas Jeremiah Morgan in the Circuit Court of the Ninth Judicial Circuit. The nation's largest personal injury firm claims that the defendants breached ...

Google AdWords have long been used by businesses to ensure that their business listings feature on top of the Google search results when the users search for particular terms (which have been bought ...

The division bench of the Hon’ble Delhi High Court recently agreed with the findings of the single judge of the Hon’ble Delhi High Court in Google LLC Vs. DRS Logistics and held that Google cannot ...

European advocate general comes out in favor of Google over legal issue of selling advertisers keywords that match trademarks such as those of Louis Vuitton. Lance Whitney is a freelance technology ...