Early college decision isn’t just for the rich — so long as people with lower incomes can get accurate price quotes before ...

OpenAI is reportedly mulling a new form of ads on ChatGPT called "sponsored content," which could influence your buying ...

Informational sites can easily begin to decline. Here are five ways to increase traffic and outpace competitors.

Currently, there is a single ad spot at the top of search results in the App Store. For example, if you search for “Facebook, ...

Google-engaged audiences demonstrate where Google-owned traffic delivers higher match rates, stronger remarketing performance ...

At this point, advertising is inescapable. Billboards, TV commercials, and print ads have been around forever, but they've become increasingly invasive in the digital age. The websites you visit, ...

The internet and advertising go together like strawberries and cream. These days, it can be tricky navigating online without running into at least a couple of ads, and sometimes they're so dominating ...

Daniel Troy is a former chief counsel of the Food and Drug Administration and a former general counsel of GlaxoSmithKline. Health and Human Services Secretary Robert F. Kennedy Jr.’s plans to rewrite ...

An ad campaign for a wearable A.I. companion has blanketed New York City, starting conversations and inspiring vandalism. An ad campaign for a wearable A.I. companion has blanketed New York City, ...

Meta is about to make your chats with its AI assistant part of its advertising machine, the company announced Wednesday. Beginning Dec. 16, conversations with Meta AI—the company’s chatbot embedded ...

Add the rise of vertical video and the podcast revolution into the mix, and you're looking at a veritable explosion of programmatic advertising opportunities. Of course, none of this would matter if ...