Fifty years ago, companies from automakers to railroads went all-in on America’s bicentennial. Chevrolet got an early start, launching “Spirit of America” versions of the Impala, Nova, Vega and El ...

If you want a real-world, PhD-level education in logo design, stop browsing Pinterest trends and start studying Toyota. The Toyota logo design isn't just a “good logo.” It's a relentless, ...

The Coca-Cola logo is likely the most valuable handwriting in history. But its success isn't magic. It’s the product of a few brutally simple principles that most businesses are too impatient to ...