Mission accomplished, Jaguar. You have our attention. Along with that of Stephen Colbert, the gay-panic shit-stirrers at Fox News, X-man Elon and every hot-take purveyor from London to Los Angeles.

Forbes contributors publish independent expert analyses and insights. I’m the founder of the No. 1 automotive site for women. There is no more vaunted but troubled brand than Jaguar, nor one with more ...

Jaguar's controversial reimagining will take just a little bit longer than originally expected. The British automaker first showed off its rebrand last November, with a new "Jaguar" script featuring a ...

Some people just love a car with all the bells and whistles. Power equipment and luxury touches aren’t options to them; they’re requirements. Others just look at all that stuff and see more things to ...

Nearly a year ago, Jaguar unveiled a refreshed brand identity that was supposed to usher in its future. So far, it’s been mostly a headache. The 102-year-old luxury automaker, once a head-to-head ...

The Jaguar CEO is stepping down months after leading a controversial "woke" rebrand campaign for the auto company. Jaguar Land Rover CEO Adrian Mardell is set to retire after three decades at the ...

It’s not just your imagination. If you’ve stopped by a Jaguar dealership recently, you probably noticed the lot looking unusually bare. In fact, most local Jaguar dealers have fewer than 10 new cars ...

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I guarantee you've never seen or heard of this fast Jaguar V12. A car normally driven by chauffeurs that was regularly raced in the 80s, a manual gear change and ...

Jaguar’s lone 2025 model, the F-Pace luxury compact SUV, carries over mostly unchanged from 2024. The optional Driver Intelligence package now contains a 360-degree camera and automated parking assist ...