The Jaguar XJ6 was already 12 years old in 1981, and we were calling it a classic even then. The XJ6 evolved slowly over the ...

Mission accomplished, Jaguar. You have our attention. Along with that of Stephen Colbert, the gay-panic shit-stirrers at Fox News, X-man Elon and every hot-take purveyor from London to Los Angeles.

Forbes contributors publish independent expert analyses and insights. I’m the founder of the No. 1 automotive site for women. There is no more vaunted but troubled brand than Jaguar, nor one with more ...

Jaguar's controversial reimagining will take just a little bit longer than originally expected. The British automaker first showed off its rebrand last November, with a new "Jaguar" script featuring a ...

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Katrina Anderson has an avid interest in film, TV, and pop-culture. She has a MA in English Literature from Simon Fraser University. Her thesis project described the literary qualities of the ...

Nearly a year ago, Jaguar unveiled a refreshed brand identity that was supposed to usher in its future. So far, it’s been mostly a headache. The 102-year-old luxury automaker, once a head-to-head ...

The Jaguar CEO is stepping down months after leading a controversial "woke" rebrand campaign for the auto company. Jaguar Land Rover CEO Adrian Mardell is set to retire after three decades at the ...

Jaguar clearly pushed some wrong buttons with the ad campaign announcing its rebranding—it became an instant meme subjected to harsh ridicule on social media. The concept it unveiled was met with far ...

The Jaguar Land Rover managing director is defending the British luxury car company after its recent rebranding spurred backlash on social media. Jaguar debuted its new logo and slogan, “Copy Nothing, ...

The Jaguar Land Rover managing director is defending the British luxury car company after its recent rebranding spurred backlash on social media. Jaguar debuted its new logo and slogan, "Copy Nothing, ...

Everyone is talking about the Jaguar rebrand. The 30-second launch video, which dropped four days ago, has come in for particular attention. The choice of actors and the lack an actual vehicle in the ...