So begins Icelandair’s alternative take on the Christmas ad from creative agency Hvíta Húsið. The spot puts the legendary Icelandic folklore character at the center of a darkly comic story about ...

What began as a denim push built around the pun “great jeans” quickly escalated into a national flashpoint after critics ...

Roblox’s influence extends beyond the platform itself. Games that gain traction often generate related content across video ...

Those honorees include Judy John and Marie Claire Maalouf, who share the top spot in our list of the best-performing chief ...

In Digital Experience categories, the clear front-runners are a pair of designers from Joystick, Vivian Mayorga and Maikel ...

Today, we cap things off with a look at the creatives who gathered most gongs in B2B categories, one of the industry’s real ...

FTSE departure and what’s next: WPP ended 2025 by being relegated from the FTSE 100 after nearly 30 years, as its market ...

This move toward platform-level intelligence is no longer theoretical. According to a 2025 Gartner survey, 65% of CMOs ...

Here are five deals whose consequences will help redefine the marketing and media landscape in 2026. After years of political ...

In an advertising landscape shaped by increasing privacy regulation and rapidly changing consumer behavior, traditional identity-based targeting is no longer fit for purpose. Advertisers must rethink ...

Early 2025 was characterized by a proliferation of AI, but not everybody was on board. As data quality and AI integration ...

AI-led search is accelerating. Google’s AI Overviews will expand. ChatGPT Search will grow. Agentic commerce will become normal. As low-quality content floods the web, AI systems will rely more ...