Considered a gambling brand, People’s Postcode Lottery overcame strict regulations to partner with ITV for the broadcaster’s ...

Bluey has beaten Labubu in the final round of voting to take home the top prize. It has been a hard fought contest, but BBC ...

Product-focused ads from the two brands ranked among the UK’s top-performing Instagram campaigns this month, according to ...

EMEA marketing lead June Sauvaget on why the streamer measures success by cultural impact and how Stranger Things shows the ...

Gen’s CMO Krista Todd believes the AI-created campaign will have saved the team in the region of a million dollars, but saved ...

From Oasis’s comeback and Prime’s demise to the extent of marketing’s burnout crisis being revealed, these are the marketing ...

Five of this year’s ads were recognised by over 50% of the British public during Ipsos’s ‘Race to Christmas’ survey, up from ...

Brands “subverting Christmas traditions without falling out of step with the festive spirit” have made this year’s “most ...

Marketing director Katherine Paterson says the retailer has “moved on tremendously” since she left in 2012 with regards data, ...

Two small words can do big damage. Performance marketing gives marketers and C-suites the wrong idea about return on ...

With consumer confidence at the same level as this time last year, 2025 has been a “year of no progress”, according to GfK.

Unilever says the move is designed to accelerate its marketing transformation by bringing its enterprise-wide marketing ...