The newly released 12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights how B2B brands are waking up to the power of content marketing due, in part, to the COVID-19 ...

Next to John Caples's “They laughed when I sat down at the piano,” Maxwell Sackheim's “Do you make these mistakes in English?” is perhaps the best known in mail order history. The ad with this ...

Learn how to evaluate partner types across the marketing funnel, improve attribution, and build the foundation for a ...

Some 27% of small business owners say AI prompt engineering is already a very important skill for their business, and 53% say ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Catch up on select AI news and developments from the past week or so: FTC launches inquiry into AI chatbots and child safety. The Federal Trade Commission has opened an inquiry into Alphabet, Meta, ...

Learn how CMOs and marketing leaders can integrate compliance into marketing campaigns to reduce risk, streamline reviews, ...

Advertising & Promotions - Are B2B marketers running out-of-home (OOH) ad campaigns? When they think of OOH advertising, what ...

B2B marketers promoting specialized solutions to a specific, concentrated group of typically larger, enterprise prospects should consider implementing account-based marketing ( ABM)—if they're not ...

Which skills, backgrounds, and capabilities do businesses look for when hiring social media managers? To find out, PostBeyond conducted an analysis in May 2022 of 1,087 job ads on Indeed.com with ...

In 2016, SlideShare had over 70 million unique visitors per day, and it was listed by Alexa as one of the top 100 most visited websites in the world. At its peak, it was such a powerhouse that Obama ...

Email Marketing - Did you know that 48% of emails are currently spam? Or how about that 77% of B2B buyers say they prefer to ...