B2B marketers promoting specialized solutions to a specific, concentrated group of typically larger, enterprise prospects should consider implementing account-based marketing ( ABM)—if they're not ...

Learn how to evaluate partner types across the marketing funnel, improve attribution, and build the foundation for a ...

Some 27% of small business owners say AI prompt engineering is already a very important skill for their business, and 53% say ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Advertising & Promotions - Are B2B marketers running out-of-home (OOH) ad campaigns? When they think of OOH advertising, what ...

Learn how CMOs and marketing leaders can integrate compliance into marketing campaigns to reduce risk, streamline reviews, ...

In 2016, SlideShare had over 70 million unique visitors per day, and it was listed by Alexa as one of the top 100 most visited websites in the world. At its peak, it was such a powerhouse that Obama ...

The GIF, short for "graphics interchange format," has become a staple in modern communication. The short, looping video clips can be easily shared, which has made GIFs popular with social media users.

Email Marketing - Did you know that 48% of emails are currently spam? Or how about that 77% of B2B buyers say they prefer to ...

Most marketers and salespeople say they are aligned with their counterparts in the other department—but most also say they think about replacing their counterparts, according to recent research from ...

Global media inflation—the rising cost of advertising across the world—is expected to be slightly lower in 2024 compared with 2023, according to recent research from ECI Media Management. The report ...

AI is now central to business operations, but unpredictable behavior under pressure creates risks. Learn why AI breaks down ...