As we head into 2026, four fundamental shifts will separate the brands that cut through the "AI slop" from those that just contribute to it.

Subway announces the limited-edition SubDog via politics, after the product gains traction after a social media prank. As many brands subscribe to the April Fool’s prank to draw awareness to their ...

Marketing is an industry shaped by rapid tech development and disruptive change, making it challenging to work ‘future forward’. Rani Arsanios looks ahead to the year 2030, speculating on how the ...

The MSG Sphere at The Venetian has sported a number of striking looks since its recent opening, with giant spherical items from basketballs to eyeballs dominating the Las Vegas skyline. Viral social ...

Rob Grant sits down with A2 Milk Company’s Susan Massasso to discuss the meteoric rise of the milk brand that never discounts. In our current era of relentless retail price-cutting, best epitomised by ...

The Australian fintech buy now, pay later (BNPL) company Openpay has entered receivership, resulting in the shut down of the platform. The company voluntarily suspended itself from the Australian ...

Coca Cola’s much-awarded ‘Share a Coke’ campaign has reversed a decade-long decline in Coke sales in the US, The Wall Street Journal is reporting. The company’s US sales have risen 2.5% since it ...

Work Art Life by Studio Pip and Co. The first SBS symbol to hit the screen was a gradient blue and white globe surrounded by a blue and white ring. It was used across all of SBS’s stations and ...

In order to tap into the Gen Z demographic, brands need to demonstrate values and purpose while still being consistent and personalised, writes Jordan Sim. Born between 1997 and the early 2010s, Gen Z ...

Diversity and inclusion are hot topics that consistently come up in the Australian marketing, advertising and media industries. The neurodiversity movement is encouraging workplaces and society to ...

Oatly has been known for its campaigns. The oat milk company puts its best copy first in a new campaign around New Zealand. The “it’s like milk, but made for humans” campaign sets out to explain that ...