Chief Marketer’s Marketers of the Year honors an elite group of executives who are redefining what’s possible in modern ...

Godiva is celebrating its 100 years with a centennial glow-up and swanky new campaign starring the actress Leighton Meester.

If you want your CFO to see marketing as the engine of profitable growth it truly is, start by changing your language.

Tree Hut’s ice skating holiday pop-up is one of the most buzzed events it’s hosted, generating 235,000 social media ...

Since November 2024, revenue from gifts has increased 250% at Patreon. The platform's Marketing SVP discusses the brand’s ...

Hard seltzer beverage brand White Claw hired comedy trio Please Don’t Destroy for its holiday campaign centered on roasting ...

TV and online retailer QVC hosts a two-day pop-up store in New York City to increase awareness for its brand in person and on ...

According to Harris Poll research, marketers need to oppose the trend of “beigeification” created by repetitive, omnipresent ...

When it comes to marketing and PR, most business technology companies feel they’re playing catch-up in a race whose rules keep changing. That’s according to “How to Win Influence in B2B Tech,” a ...

Chief Marketer's coveted Agencies of the Year list is the ultimate leaderboard of marketing agency partners.

The number of marketers turning to social media influencers to help share their message continues to rise — but brands need ...

In time for holiday shopping, shoe retailer Snipes launched its first U.S. loyalty program to build community for consumers ...