From Reels to Shorts, UGC is rewriting performance marketing—powered by AI, authenticity, and in-platform commerce tools that ...

Godrej Consumer Products’ Harsh Deep Chhabra cites shifting media habits driven by smartphones, CTVs and a decline in pay TV.

The brand is tapping influencers, digital-first storytelling, and q-comm to keep its pimple-fighting edge intact and stay relevant in India’s fast-changing skincare market.

The collection features the motorola razr 60 and moto buds LOOP Swarovski Editions, blending luxury design with advanced ...

Nestlé dismissed CEO Laurent Freixe with immediate effect following an investigation into an undisclosed romantic ...

INK IN CAPS developed BEVScape as an interactive tool that addresses specific Indian customer concerns through data visualization and personalized calculations.

She joins the brand after having served multiple agencies in her career so far, including Wavemaker, Mindshare, and Interactive Avenues.

“In an industry first, Business Standard print readers will now have free and full access of our digital site for the day. Readers need to just scan the QR code once every day and follow the updates ...

DDB Tribal, the full-service agency of the DDB Mudra Group, has named Anusheela Saha as creative head. Anusheela joins from FCB India where she was a national creative director. At FCB, she led ...

DreamFolks, a global travel and lifestyle services aggregator, has appointed Vivek Joshi as the assistant vice president of marketing. Joshi announced the appointment via a LinkedIn post.

At Godrej Agrovet, he will steer the company into the next phase of growth and innovation with a focus on building capabilities across emerging areas.

After a decade at Viacom18, Ritam Chakrabarty has stepped down from his role as senior director of communications, corporate marketing, and sustainability.