Whether you're a Star Wars fan or an Ahsoka Tano devotee in general, there's a lot to love about this kit.

Announced at SDCC 2025, the Game Boy set is even better in person than in online renders. The brick-sized handheld, which is ...

With six new drops in 2025, the best Lego advent calendars bring extra magic to the holiday season. Shop the hottest ones now ...

I also love that while the actual building of a Lego set hasn't changed much since I was a kid, the level of detail on the ...

The Cobb County Brick Convention takes over the Cobb County Civic Center September 20-21, offering LEGO fans massive displays ...

The LEGO AT-ST Walker is part of the Star Wars exclusive Ultimate Collector Series - or UCS - collection. The UCS models are ...

I search for deals for a living and below, I've rounded up the six best Lego deals Walmart is offering during its Bricktember ...

LEGO fans and Lord of the Rings collectors have another reason to head to LEGO right now. For a limited time, every purchase of The Lord of the Rings: The Shire ($270) comes with an exclusive bonus: ...

On that note, you can get the LEGO Star Wars Millennium Falcon set for 20% off in honor of Bricktember. Yes, we’re pretending that’s a real month. For a limited time, the price of this Star Wars LEGO ...

The Brick-or-Treat Monster Party takes place at Legoland California on Sept. 20 and 27; Oct. 4, 5, 11, 12, 18, 19, 25 and 26; ...

Lego has launched a new edition based on one of Mexico’s most important celebrations, the Day of the Dead. The famous toy brand unveiled the new set this week in advance of the famous Nov. 1 and Nov.

Case studies of 3M and Lego illustrate how sustained innovation and disciplined pricing lead to strong margins and competitive resilience. Align innovation with pricing strategies to ensure value ...