Trillions of text messages are sent and received via SMS-enabled devices every day, but have you ever stopped to ask, “What is SMS, exactly?” One of the oldest forms of mobile messaging, SMS messages ...

Short message service (SMS) messaging is one of the oldest and most popular texting methods. In addition to personal communication, businesses use SMS messaging to contact customers and market their ...

Jeff Werner is a software engineer and has been writing this column since 2007. Question: What is the difference between SMS and iMessage? Are there certain circumstances when it is better to use one ...

Phil Portman is a serial entrepreneur and the Founder & CEO of Textdrip — a small business SMS marketing tool to automate SMS campaigns. The 21st century is the era of instant messaging and social ...

SMS and RCS are communication protocols. While SMS relies on simplicity and ubiquity, RCS offers major feature upgrades in every other area. SMS is limited to short and plain texts, while RCS lets you ...

The simple truth is that the mobile era didn’t kill direct marketing, but it just showed which channels actually work when ...