What’s often misunderstood about Google’s incrementality testing and how Bayesian models use probability to guide better ...

Adtech company Fluency uses automation, and now AI agents, to run digital ad campaigns across the web, Meta, Google, TikTok, ...

See what the report actually reveals about PMax delivery, attribution, and asset performance – plus where the data still misleads.

Google-engaged audiences demonstrate where Google-owned traffic delivers higher match rates, stronger remarketing performance ...

Across Northern Ireland, more people are discovering that their old jewellery boxes, drawers and cupboards are quietly ...

The Pittsburgh Steelers have found a way to make their old-school football style work again. The Steelers dismantled Miami 28 ...

Five Lancashire care homes which have a question mark hanging over their futures will start to readmit long-term residents, ...

The parent company of President Donald Trump’s Truth Social media platform announced Thursday it is merging with a fusion power company, an unusual pairing of the Trump name with a futuristic clean ...

Monzo chief executive TS Anil was asked to step down by the fintech’s board amid concerns over the pace of its international ...

You can use a conventional Windows PC or MacBook for years, but Linux manages to outdo both. In the Linux world, if your ...

Google Ads is a platform where you pay to display business ads potential customers will see when they search for relevant terms on Google platforms. Google Ads (formerly known as Google AdWords) can ...

A new tool called CC tries to help you organize the day ahead by seeing what's waiting for you in Gmail and Google Calendar.