Pricing strategy refers to the method by which businesses determine the selling price of their products or services. It is a multi-faceted component of overall business and marketing strategy that ...

Forbes contributors publish independent expert analyses and insights. Author, professor and founder. Deeply curious about leadership. From the outside it may seem like a simple choice, but pricing is ...

GoodRx, a prescription savings company, launched a new offering on Monday that delivers a cost-plus pricing model for independent pharmacies. Santa Monica, California-based GoodRx helps consumers ...

Community Link allows independent pharmacies to direct contract with GoodRx, manage participation in the company’s Integrated Savings Program, and access over 90 brand medication partnership offerings ...

In the industrial world, no executive would dream of running a company without a robust supply chain team, procurement or an engineering department. These functions are considered the backbone of ...

Delta Air Lines recently announced it would expand its use of artificial intelligence to provide individualized prices to customers. This move sparked concern among flyers and politicians. But Delta ...

When Mark Cuban talks about how his Cost Plus Drugs company can reduce prescription costs, his message is simple.