Pricing strategy refers to the method by which businesses determine the selling price of their products or services. It is a multi-faceted component of overall business and marketing strategy that ...

Forbes contributors publish independent expert analyses and insights. Author, professor and founder. Deeply curious about leadership. From the outside it may seem like a simple choice, but pricing is ...

When SaaS companies launch AI-powered features, they face an immediate challenge: how to price something where the cost is obvious but the value is not yet clear. The most common answer has been ...

GoodRx, a prescription savings company, launched a new offering on Monday that delivers a cost-plus pricing model for independent pharmacies. Santa Monica, California-based GoodRx helps consumers ...

Community Link allows independent pharmacies to direct contract with GoodRx, manage participation in the company’s Integrated Savings Program, and access over 90 brand medication partnership offerings ...

Delta Air Lines recently announced it would expand its use of artificial intelligence to provide individualized prices to customers. This move sparked concern among flyers and politicians. But Delta ...

In the industrial world, no executive would dream of running a company without a robust supply chain team, procurement or an engineering department. These functions are considered the backbone of ...