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Desperate times, desperate measures. WPP Plc, the advertising network that’s on track to be by far the FTSE-100’s worst performer this year, has hired McKinsey & Co. to help it escape the mire. That’s ...

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WPP has appointed management consulting firm McKinsey to advise on its much-anticipated strategy review. The UK-based agency group is under growing pressure to reboot its strategy after issuing two ...

Ad agency WPP issued its second profit warning since July on Thursday — and its first under a new chief executive — sending its already-battered stock sharply lower. WPP said it now expects 2025 ...

Open Pro represents a new type of bet for WPP and for agency networks at large — one that speaks to how AI is reshaping aspects of marketing services. Rather than hiring a specific agency, clients can ...

LONDON, Oct 23 (Reuters) - British ad group WPP (WPP.L), opens new tab said on Thursday it was letting brands access its AI-powered marketing platform to plan, create and publish their own campaigns.

LONDON (Reuters) -British ad group WPP said on Thursday it was letting brands access its AI-powered marketing platform to plan, create and publish their own campaigns. WPP Open Pro, a new edition of ...

Take advantage of TipRanks Premium at 50% off! Unlock powerful investing tools, advanced data, and expert analyst insights to help you invest with confidence. WPP ( (GB:WPP)) has shared an ...

WPP has announced a five-year, $400 million partnership with Google to integrate the tech company’s Cloud, Gemini, and generative media models – including Veo and Imagen – directly into WPP Open, its ...

Advertising holding company WPP (NYSE:WPP) has extended its partnership with Google (NASDAQ:GOOG) (NASDAQ:GOOGL) for another five years to leverage the tech giant's cloud and AI technology and ...