How directors and writers striving for a PG-13 rating have learned to ration the use of a four-letter obscenity.

Generative AIs may not be as creative as we assume. Publishing in the journal Patterns, researchers show that when ...

Here’s what you’ll learn in this story: Recent neuroscience research shows that people have distinct patterns of brain connectivity and function when it comes to visual imagination. This ability runs ...

It used to be that a great brand story lived in a tagline. A few perfect words, punched onto a billboard or whispered into a TV commercial, could lodge in the cultural lexicon for years. But the ...

Some people can't form mental images. Here's what scientists are learning about the condition known as aphantasia—and why it's less rare than you think. The "apple test"—asking participants to close ...

Summary: Scientists have uncovered how the brains of people with aphantasia, those who cannot visualize mental images, process visual information differently. Although key visual and memory-related ...

The company is using visual search to make it easier to find women’s styles and refine them to fit the right occasion. The company is using visual search to make it easier to find women’s styles and ...

1 Cognitive Neuroscience Laboratory, Department of Psychology, Babeş-Bolyai University, Cluj-Napoca, Romania 2 Department of Special Education, Babeş-Bolyai University, Cluj-Napoca, Romania Silent ...

Engaging students visually can help make learning more interesting, memorable, and enjoyable. By incorporating visual picture activities into lessons, educators can encourage students to use their ...

Driving a car is not an option for Jake S., a musician and artist in Hamilton, Ontario. When he first tried to get behind the wheel years ago, his mind would flicker between the road ahead and the ...

Rehearsing alternative outcomes of discarding through imagery rescripting shows promise as a treatment strategy for people who hoard, a study by UNSW psychology researchers has shown. Hoarding ...