This was the response of a student after they used a new virtual reality (VR) tool I codeveloped to help Indigenous people ...

Virtual technology has existed for more than 50 years. However, augmented reality (AR) and virtual reality (VR) have only ...

A hands-on look at UEVR, the Unreal Engine mod that's not just putting 'flat' games into VR headsets - it's making them fully ...

"It makes me feel like I am right there on Country." This was the response of a student after they used a new virtual reality (VR) tool I codeveloped to help Indigenous people around Australia learn ...

A 32 year old Japanese woman has started a global debate after holding a wedding ceremony with an AI partner she created ...

Music played in a wedding hall in western Japan as Yurina Noguchi, wearing a white gown and tiara, dabbed away her tears, ...

As retailers head to New York next month for the National Retail Federation’s annual conference, they’ll find an industry ...

Ulta, which stocks drugstore beauty brands like Maybelline as well as high-end brands, has had in-store hair salons since its founding in 1990. It’s adding ear piercing, testing robotic manicures and ...

Luxury real estate is shedding its relationship-only past by using AI and immersive technology to surface new opportunities.

Milwaukee Repertory Theater has drawn national attention for thriving at a time when many regional theaters are struggling.

These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...