Consumers stepped up gift giving during the first seven weeks of the holiday shopping season, yet uncertainty about the economy is making them more targeted in their buying ...
Discover how price inelasticity affects demand stability, consumer behavior, and revenue, even with price changes. Learn why businesses and policymakers monitor this key economic factor.
Learn how Activities, Interests, and Opinions (AIO) help define consumer psychographic profiles, enhancing targeted marketing strategies by understanding customer behavior.
U.S. economists may be barely holding on by the edge of their fingernails over the current state of the American economy, but strangely, consumers don’t seem to care. When Donald Trump entered his ...
Upcycled, biodegradable, ethically sourced, zero-waste. There are plenty of sustainability buzzwords that float around brand marketing today. With companies being aware of making these more ...
As we enter the second half of this decade, consumer behavior continues to shift rapidly. There are many factors at play from rising consumer costs to higher digital engagement to an increased demand ...
TORONTO--(BUSINESS WIRE)--Persistently high incidence of revolving debt and deteriorating financial health 1 have started to affect the way credit cardholders in Canada use their cards. According to ...
Gen Z is reshaping loyalty programs, challenging traditional strategies and forcing marketers to rethink how they connect with young shoppers. Instead of discounts, this generation values community ...
Members of Generation Z, born between 1997 and 2012, are truly redefining consumer behavior through their proficient use of artificial intelligence. As digital natives, Gen Zers seamlessly integrate ...
Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Consumer behavior is undergoing a massive shift as generative AI ...
“Brands assume that we’re tech averse or stuck in 1987 and using our mother’s Nivea cold cream,” says 62-year-old artist and entrepreneur Cherie Corso, who is based in New York. “I buy beauty products ...
Whether it’s the allure of a trending product on social media or a trusted friend’s recommendation, these influences dictate how we choose and purchase. For entrepreneurs navigating the bustling ...
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