Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting ...

Australians splashed out during this past Black Friday, with consumer spending reportedly reaching $23.8 billion - which is ...

Retail has always been shaped by consumer behaviour, but the pace of change in recent years has accelerated dramatically.

In conclusion, advertising is a multifaceted discipline that not only promotes products but also influences societal norms and adapts to technological advancements. As businesses navigate this ...

Key market opportunities include leveraging grocer store expansions in 2025/2026 and capturing the interest of underrepresented young consumers (16-24) in loyalty schemes. Focus on food & drink sales ...

Explore how Connected TV (CTV) is reshaping consumer behavior in South India's living rooms, impacting viewing habits, ...

While AI raises expectations for speed, poorly designed AI amplifies frustration. What can brands do to transform holiday ...

Key opportunities in the UK online retail market include tapping into the growing sectors of health & beauty and online food & grocery, driven by budget-conscious consumers and grocer investments.

Learn how Activities, Interests, and Opinions (AIO) help define consumer psychographic profiles, enhancing targeted marketing strategies by understanding customer behavior.

Rising costs and uneven income growth are changing how Americans shop. Today, more than 90% of grocery customers are uncommitted, spreading trips across banners to maximize value for their households.

The UAE is entering a new period of growth defined not only by investment flows and population expansion but by a far more ...

By: Confidence AKPLOME Public discussion on Ghana’s tax system tends to concentrate on the major changes that appear in ...