In an advertising landscape shaped by increasing privacy regulation and rapidly changing consumer behavior, traditional identity-based targeting is no longer fit for purpose. Advertisers must rethink ...

Consumers stepped up gift giving during the first seven weeks of the holiday shopping season, yet uncertainty about the economy is making them more targeted in their buying ...

In the hustle and bustle of today’s marketplace, personalization is your secret weapon to make meaningful connections with your consumers. Doing so effectively requires understanding who you’re trying ...

Discover how price inelasticity affects demand stability, consumer behavior, and revenue, even with price changes. Learn why businesses and policymakers monitor this key economic factor.

Learn how the Expectations Index influences economic forecasts and consumer behavior as a key part of the Consumer Confidence Index.

Zenapet today issued a public awareness statement addressing an emerging trend in consumer behavior where individuals who carefully scrutinize their own dietary choices often apply less rigorous ...

Retail has always been shaped by consumer behaviour, but the pace of change in recent years has accelerated dramatically.

Abstract: As we reach the second anniversary since the announcement of ChatGPT to the world in Nov 2022, the education sector, especially in the institutes of higher learning (IHLs) has seen an ...

The holiday season brings celebration and gift-giving, but it also ushers in something less festive: financial stress. In the ...

The economic power of millennials and Gen Z is accelerating, creating a $24 trillion and rapidly expanding market.

Experian’s Edu Castro and Dacy Yee share how data and technology are reshaping financial services to deliver trust and ...