Retail has always been shaped by consumer behaviour, but the pace of change in recent years has accelerated dramatically.

In an advertising landscape shaped by increasing privacy regulation and rapidly changing consumer behavior, traditional identity-based targeting is no longer fit for purpose. Advertisers must rethink ...

Discover how Freudian motivation theory impacts investor behavior, drawing on unconscious desires and motives for informed financial decisions.

Ultimately, we are shifting to an environment where success lies in anticipating what customers want before they ask for it.

Analysis of 10,000 LLM responses reveals the domains and signals shaping AI-driven shopping – and what brands must do to stay ...

Acquisition builds on Brandwatch and Trajaan’s August 2025 partnership , unifying consumer, search, and generative AI ...

Discover how supply and demand shape economic balance, influencing prices and production quantities. Learn why businesses analyze these forces for market strategy.

Zenapet, a provider of human-grade pet supplements, has reported a notable increase in consumer inquiries and website traffic related to canine immune support products, reflecting broader shifts in ...

For CMOs planning the next holiday marketing strategy cycle, the lesson is to build holiday campaigns withstanding the ...

Experian’s Edu Castro and Dacy Yee share how data and technology are reshaping financial services to deliver trust and ...